Ethical Implications of NFC
Concerns with NFC-based Targeted Advertisements
As NFC technology becomes more prevalent he downside for
consumers increases. Retailers can bully customers into adopting
and using this technology by offering exclusive: promotions for
NFC purchases.
This technology could essentially punish those who do not
want to reveal every aspect of their lives to people who are
trying to get as much money from them as possible.
It is of questionable ethics to discriminate pricing based on two
equally valid methods of payment. People who do not have bank accounts
and make purchases with cash run the risk of having their cash dollar
be devalued.
Ethics
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