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Increasing Returns to Scale in the Software
Industry
Nobel-prize winning economist Kenneth Arrow was solicited to provide
expert advice on the economics of the Microsoft case. In his statement to
the court he writes:
The analysis of the Department of Justice and the amici curiae brief agree
that the software market is peculiarly characterized by increasing returns
to scale and therefore natural barriers to entry. Large-scale operation is
low-cost operation and also conveys advantages to the buyer. Virtually all
the costs of production are in the design of the software and therefore
independent of the amount sold, so that marginal costs are virtually
zero. There are also fixed costs in the need to risk large amounts of
capital and the costs associated with developng a reputation as a quality
supplier. Further, there are network externalities, in particular, the
importance of an established product with a large installed base and the
related advantage of a product that is compatible with complementary
applications.
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