x NFC Technology

NFC: Near Field Communication

Ethical Implications of NFC

Concerns with NFC-based Targeted Advertisements

  • As NFC technology becomes more prevalent he downside for consumers increases. Retailers can bully customers into adopting and using this technology by offering exclusive: promotions for NFC purchases.
  • This technology could essentially punish those who do not want to reveal every aspect of their lives to people who are trying to get as much money from them as possible.
  • It is of questionable ethics to discriminate pricing based on two equally valid methods of payment. People who do not have bank accounts and make purchases with cash run the risk of having their cash dollar be devalued.
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