Fashion During World War Two
year the Second World War broke out in Europe1939also marked the
introduction of the worlds first true artificial fiber, Nylon!
was introduced at the Worlds Fair in New York City. During those years, fashion fluctuated as chaotically as the
warfrom exhilarating new innovations to the price controls and rationing
that came with the war. Such
shortages were in fact sometimes the impetus behind new developments.
For instance, rubber and leather shortages forced shoemakers to consider
using wood and cork solescreating the ever-stylish Platform
Production Board guidelines for garment
"The Suit that Won Bond" 1942
clothing saw dramatic changes, influenced both by wartime shortages and
womens new roles outside of the home. Make
Do And Mend advice centered around reusing fabric: even mens suits were
recut into womens suits and as women became more encouraged to wear trousers
more regularly for work and leisure. Shoulder
pads also became the it thing in all womens garments!
governments issued strict fabric construction guidelines and rationing measures,
European women managed to stay
fashionable through the war effort.
For more interesting details on the utility clothing scheme employed by the leading designers click here.